Louis Alexandre, a firm of London, registered this brand name as a Trademark in 1901 (TM #36,915). They claimed to have been selling the product since 1892. The person who requested the Trademark was named Alexandre Ernest Louis Morelle.
In 1912, the British Medical Association examined this preparation and found it to contain Pyrogallic acid, Cupric chloride, and Hydrochloric acid. They said that it came in seven colors, and that they had examined the "brown." They also said it came in a small, 3 1/2 oz. bottle. The following is a transcription of the claims from the trademark application:
Shadeine is a new and important chemical discovery which regenerates and develops the original colour of grey and faded hair, at the same time tinting it a perfectly natural colour . . . It contains neither lead, silver, mercury, sulphur, nor any objectionable stain.