The Goodrich Drug Co. was listed in Omaha from 1904 until 1934. In 1910, Joel F. Goodrich was listed as the president, and Orlo S. Goodrich was the Secretary. At that time they were at 2702 Cumming. By 1915, Howard Goodrich was listed as the treasurer, and by 1926, he was the president, and J. Emerson Goodrich was the Sec'y/Treasurer. The last reference I found was in 1934. The business by then was called the Goodrich Cosmetic Co., and only J. Emerson was listed. At the same time, Mabel Goodrich was listed as the widow of Joel F.
According to Fike, by 1916 the company name had changed to the Velvetina Co. Inc. Fike also indicated that the product was still being advertised as late as 1942.