Merton E. Waite, of Utica, New York registered this brand name as a trademark for a Hair Tonic in 1903 (#40,247). He said he had been selling the brand since 1901. By the time this variant was being sold it was being offered by the Bonheur Co., of Syracuse NY. They also sold a Bonheur Eau De Quinine Hair Tonic. Bottle picture was provided by Michael Murro (view gallery).